Every Thursday morning at 7:00 I start my day with a rollicking, yet professional meeting with the Think Referrals Business Network. We have our breakfast, present our 60 second updates, maybe watch a presentation and/or discuss some of our business challenges. And, we have fun.

Some of the challenges that emerged today related to sales.

Sales. A scary word that conjures up plaid jacketed, smoking, slick used car salesmen and buyer’s remorse. EEK… But, this word is what we all do, all the time. Ask Daniel H. Pink! His newly released book “To Sell Is Human: The Surprising Truth About Moving Others” addresses this very issue. I love Dan Pink’s books (“A Whole New Mind” “Drive”) and this one is another goody. I recommend reading all three.

Pink discusses how we all work in sales, “whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.”

Or a homeless person asking for help.

When I left the meeting this morning, I was almost to my car when a rough, albeit gentle, thin looking man approached me and started talking.

Read the rest of Trilby’s article here….